There are additional strategies which you can utilize in promoting your promo code such as the New Balance UK promo code campaigns like a pay per click –PPC, paid social media, paid search like the Google Ads campaigns.
Even if you are already offering certain discounts and you need to pay for the paid ads, most businesses will see such a jump in sales from getting exposure to an audience which is wider to be worth the upfront cost initially invested.
Additionally, there are some customers that initially redeem promo codes from the paid campaigns and then becoming regular customers that don’t always require discounts. It leads to a long run gain in revenues against not having to run a promotional campaign type at all.
For having to decide what the audience the promo code is supposed to target, there are various ways of going about it. Most retailers think about what it could take for customers to making purchase and tying that into their campaign.
An example is if a user happens to create an account on your e-commerce store but end up not making any purchase, you can go ahead and create a promo code that might end up incentivizing them to make their first order.
The same applies when users end up abandoning their carts, you can go ahead and send out a promo code which might hopefully convince them to get back to the store and finish what they were shopping.
Most businesses do send promo codes for repeat customers or the codes for products which are specific that customer have bought before. In case your email marketing platform is known to be set for such type of segmentation, it might be a great way of reaching certain parts of the mailing list to send them a promotion which is targeted.